Or identify which insurance company is advertising just by the chime of a jingle?
What is it that makes an Apple product instantly
Perception is a powerful cognitive and
psychological job that’s constantly performed by our
brains. We process massive amounts of incoming
information from all of our senses, filter that information
and select the most useful parts. Perception goes
back to ancient times, when we learned what to like
and what to fear based on sensory input. In today’s
reality, our perception field is required to filter all of this
information in a way beyond survival to fit our social
Consider how uniquely the Cooper Mini, a pair of Beats
headphones or the Burberry plaid pattern communicate
their brands. It’s not just their marketing materials or
logo emblem, it’s the choice of each curve, negative
space, proportions and color palettes that artfully
coalesce to reflect their brand essence.
Visual Brand Language is a tool created by designers to establish, at minimum, a consistent aesthetic, form or appearance across products—physical or digital or both.
So what is it that designers do to make products ‘speak’ their brand? It’s something called a Visual Brand Language (VBL). A VBL is a tool created by designers to establish, at minimum, a consistent aesthetic, form or appearance across products—physical or digital or both. A VBL can even extend into interactions, establishing the feel of things like physical buttons and digital clicks.