This model of the Elecrolux was designed by Lurelle
Guild. Produced for 25 years, it was probably his most
The Animal from a few
years back was the must-have vacuum created by the industrial design and
marketing legend James Dyson.
The Art Deco design of the Electrolux echoed the sleek trains of the era.
Both companies want you to see their brands on the shelf. Electrolux uses their name as a major design element.
The Electrolux is a well-considered machine. The bag access has a large lever which opens
a door. There are finger cutouts for
grabbing the bag, which slides out easily.
The accessories mount to the top (they are all missing) and
are accessible. The clips they snap into
are sharp, though.
The handle is not centered over the unit but is a nice rubber that is easy to hold
The Dyson has some details
that I love to refer to during brainstorms. At the top of my list
is the cord release, a satisfying swiveling finger that snaps into position
both up and down
Another feature I love is the trash canister. It does exactly what you need it to do.
There are three obvious
molded parts on the Electrolux – the power button (likely a thermoset like
Bakelite), the upper housing (sheet material) and the handle (a molded
rubber). The rest of the components are
die cast aluminum and stamped steel. It weighs a ton.