The sleek Fractal approach to design is used successfully in the (clockwise from top left) DeLonghi toaster, HTC Diamond mobile phone, Magis Chair One and Dell Alienware Area 51 gaming PC.
Functional Exposure is the design philosophy behind (clockwise from left) the Dyson DC44 Animal Portable Vacuum, Mad Catz R.A.T. 9 Gaming Mouse and Harman Karden Nova Wireless Speaker.
Organic textures and patterns differentiate (from bottom left) Jawbone UP Fitness Tracker, Nest Protect, Fluidigm Juno and Jawbone Bluetooth headset.
Examples of Real Materialism include (from left) Alessi Diabolix bottle opener, Soma water filter, Apple iPhone 6 and UE ROLL wireless speaker.
Examples of Organic Minimalism include (clockwise from top left): Apple Earbuds, ROLI Seaboard RISE synthesizer, Conway air purifier, Ecobee 3 wireless thermostat and Kenwood standing mixer.