Marlisa Kopenski, Director of Business Design | Design Concepts

Director of Business Design | Madison

Marlisa Kopenski

Marlisa and her team help clients ground their innovation projects with sound business strategies.

She has worked in a variety of strategy roles for companies including Kraft Foods and E&J Gallo Winery. Prior to earning her MBA from the Northwestern University Kellogg Graduate School of Management, Marlisa worked in marketing for Gourmet and Fast Company magazines and as a publicist for Viking Penguin Books.

When she’s not guiding our clients to business success, Marlisa loves reading to learn a little about lots and tries to never do the same thing twice.

Marlisa is also a skilled speaker. Recent presentations include:

  • How Being Rather Than Doing Can Create Value in the Business World, Pecha Kucha presented at EPIC 2014 (Ethnographic Praxis in Context), September 9. 2014
  • What Keeps Me Up at Night and Gets Me Up in the Morning, Pecha Kucha presented at part of the Wright Design Series, December 11, 2012, Madison, WI.
  • The Art and Science of Strategy: Understanding the Relationship Between Design Strategy and Business Strategy, co-presented with Stefanie Norvaisas as a PDMA Webinar, December 6, 2012.
Marlisa Kopenski