Join us at Device Talks Boston in October

Design-Driven Innovation

Many leading companies are using design to drive their business forward. How can your company benefit?

We introduce the three tenets of design innovation — experience, empathy and prototyping — in a comprehensive and hands-on session that drives foundational understanding and practical know-how by tackling a real-world design problem. 

Our two-day workshop, developed by a multidisciplinary team of designers, researchers and strategists, will help your organization:

  • Understand the basics of Design Thinking
  • Create and iterate an Experience Map
  • Understand — and try your hand at — prototyping
  • Try on different methods of user-centered research


  • Identify the problem you are trying to solve
  • Define the design opportunity
  • Design and using frameworks for analysis
  • Create an Experience Map
  • Prototype physical and digital products and services
  • Create and execute a mini-ethnographic study
  • Define design guidelines and criteria to inform next steps


  • Completed frameworks and Experience Map
  • Experience with prototyping
  • An ethnographic mini-study

Participants will leave knowing

How to use a design-centered approach to tackle and manage business problems.

Who will benefit from this workshop

Anyone wanting a new way to frame, understand and solve problems. 

Attendees and time commitment

8 - 12 stakeholders for two days. 


All workshops are held at Design Concepts offices in Madison, WI or San Francisco. Cost for workshops ranges from $5,000 - $15,000 per team depending upon the workshop selected and the size of the group. Contact us to schedule your team today!