Work/Description
Abstract/
Develop a suitable appearance for Wilson's
3rd-generation Triad tennis racket product line.
Challenge/
Create visual distinction from other tennis rackets,
making Wilson's nCode stand out as superior.
Solution/
Wilson's nCode Triad tennis racket line evolved from
a technical perspective without the benefit of industrial design.
Design Concepts created a highly artistic aesthetic to
communicate the elegance of the Triad technology.
Results/
The nCode Triad was far more cohesive and elegant
(from handle to racket head) than any other product
on the market AND it made an appearance statement as
strong as the Triad technology itself.
Wilson applied the appearance to their newest technology ("nCode") flagship product.
Wilson nCode rackets have recently won the
2004 Wimbledon (Men's Singles AND Doubles) and the
2005 Australian Open (Women's Singles)
Awards/
BusinessWeek/IDSA IDEA Winner
TENNIS Magazine Editors' Choice
Press Releases/
