Corin Ludwig
Title
Design Researcher
Present
I help clients understand the voice of the customer and observe the use of their products in a real environment to drive the development of new products, communications and services. I transition the project from the discovery and research phase through the navigate and strategy phase to the design phase.
Past
Design Researcher – Johnson Health Tech NA, fitness equipment
Passion
A deep curiosity in people and figuring out how to tell their stories visually.
Play
My experience with the Mad Rollin’ Dolls, Madison’s roller derby league, has been both a colorful and powerful experience. I love being part of a wacky and liberating sport with a supportive and strong community of derby folks. Being part of the executive board has also helped me step beyond my comfort zone into the world of entrepreneurship and business leadership.
What is your first memory of design thinking?
In design school, the first year of foundations classes helped give me a language to identify and communicate what made good design good and bad design bad.
