To look for the next generation of engineering and design talent, look no farther than the kids selected to participate in the University of Wisconsin – Madison College of Engineering’s Camp Badger program. On Friday, July 23rd, Design Concepts’ staff members were visited by thirty-three, soon-to-be eighth grade students attending the week-long residential learning opportunity held on the UW campus each year.

Their creativity and enthusiasm were clear as they pondered a better way to move books from class to class and make today’s backpack obsolete. Their free-wheeling brainstorming session generated amazing ideas that got everyone talking and thinking about how great ideas become successful new products.