We’ve broadened our ability to respond to clients’ needs with the addition of a business strategy competency.

How do we distinguish design strategy from business strategy? How do design strategy and business strategy work together to drive the innovation process?

These are the questions that Marlisa Kopenski, director of business strategy, Dave Franchino, president, and Stefanie Norvaisas, director of design strategy and research tackled in a recent roundtable discussion. They set out to demystify strategy and share insights on the powerful pairing of design strategy and business strategy.

Download the article “Understanding the Filter of Business Strategy.”