This fall, Design Concepts is heading back to the classroom teaching two courses at the University of Wisconsin-Madison. Ami Verhalen, vice president of design, and Stefanie Norvaisas, director of strategy and research, will be teaching Design Thinking for Business. This graduate course of the Wisconsin School of Business, Center for Brand and Product Management, introduces [...]

We’ve broadened our ability to respond to clients’ needs with the addition of a business strategy competency. How do we distinguish design strategy from business strategy? How do design strategy and business strategy work together to drive the innovation process? These are the questions that Marlisa Kopenski, director of business strategy, Dave Franchino, president, and [...]

MADISON, WISCONSIN – Design Concepts, Inc., an award-winning innovation and product design consultancy headquartered in Madison, WI, has deepened the firm’s expertise in industrial design with the addition of Bill Dorr to the key leadership position of director of industrial design. In his role, Bill is responsible for driving design thinking and execution across Design [...]

Design Concepts is a proud sponsor of the 7th annual Maddie’s Miracle, a fund-raising event of a very special local non-profit organization that raises funds in support of the American Family Children’s Hospital (AFCH). Ever year, Design Concepts has been thrilled at the chance to work with the Maddie’s Miracle organization to bring a family-friendly [...]

Design Concepts’ business strategist Dan Sarbacker and The U.S.A. Revolution men’s All-Star Australian Football team, won the 49th Parallel Cup August 4, 2012! The team beat their competitors to the north, the Canadian Northwind, to take the championship and the glory. Dan, captain of the Revolution, summed up the challenge to the United States Australian [...]