Stefanie Norvaisas, principal and director of strategy & research, and Lucas McCann, senior design strategist, are heading to Boulder, Colorado for the 2011 Ethnographic Praxis in Industry Conference (EPIC). They’ve been selected to present a half-day workshop “More Meaningful Mapping: The How and Why of Diagramming Experiences,” September 20, 2011. The three-day EPIC 2011 features [...]

Pepsi or Coke? Mac or PC? Paper or plastic? We all make decisions every day. For our design teams, understanding how and why we make the choices we do can turn good ideas into remarkable products and services. Design Concepts staff members Jarold Beukelman and Vivian Lin will be sharing their insights into decision making [...]

Design Concepts, Inc., a nationally-recognized innovation and design consultancy headquartered in Madison, WI, has increased its ability to share award-winning product development solutions with the addition of Rick Stein to the firm’s business development unit. Rick joins Design Concepts as a strategic account manager for the Minneapolis and St. Paul, MN area. Rick brings to [...]

The 6th Annual Maddie’s Miracle was a huge success! Among the highlights of the day were the obstacle course, the bouncy castle and of course, the pie throwing extravaganza. I’m guessing this one is lemon meringue – certainly something special for the president of the company. Thanks to everyone who came out and supported the [...]

It’s August and for all of us at Design Concepts that means one thing: Maddie’s Miracle! We’re very excited to be hosting the 6th Annual Maddie’s Miracle fund raising event in support of American Family Children’s Hospital (AFCH) Family Support Program! The family-friendly carnival, complete with plenty of games and prizes, will be held at [...]