Dave Franchino, president of Design Concepts, was the invited speaker at the University of Wisconsin-Madison Lindbergh Lecture Series, on Thursday, September 22nd. The Lindbergh Lecture Series is organized and hosted by the Mechanical Engineering department. The Series features individuals from business, government and academia presenting their insights and experiences in a wide variety of industries [...]

Design Concepts staff member Vivian Lin and Jarod Beukelman presented Design Minds on Decision Making as part of the Wright Design Lecture Series at Monona Terrace in Madison, WI. Below are the articles and broadcasts they referred to throughout their presentation. We hope you enjoyed this exploration of decision making and how it impacts the [...]

We’re delighted to have our most-recent white paper on Canon Communication’s QMED Web site. Putting Customers at the Center of Innovation: A prescription for successful medical device design is now available for you to download free of charge. The paper helps readers identify the many customers (or users) who have a valuable perspective to share [...]

The Design Concepts’ team of mechanical engineers continues their Wisconsin Off-Road Series (WORS) mountain and trail bike racing events. August 21st, 2011, Doug Rodenkirch earned a spot on the podium at the White Tail Ridge in Black River Falls, Wisconsin. The leg, which is dubbed by racing coordinators at the “Border Battle” and described as [...]

Design Concepts’ staff members Stefanie Norvaisas, principal and director of strategy & research, and Lucas McCann, senior design strategist, will lead the workshop “More Meaningful Mapping: The How and Why of Diagramming Experiences,” at the 2011 Ethnographic Praxis in Industry Conference (EPIC), Boulder CO, September 20, 2011. The theme of EPIC 2011 is “Evolution/Revolution: Change [...]