Dave Franchino, president of Design Concepts, spoke to the Madison area Service Corps of Retired Executives (SCORE) on May 20th, 2010. SCORE offers sound and helpful advice to help innovators determine if they have a successful product or service idea. Franchino’s presentation, titled Introduction to Product Design Consulting, introduced entrepreneurs to the opportunities [...]

Design Concepts principals Stefanie Norvaisas, director of strategy & research and Ami Verhalen, director of industrial design, lead a PDMA webinar series to introduce design thinking – an approach to innovation that is changing business as usual.

A two-part Product Development and Management Association (PDMA) Webcast series explores the “what,” “why,” and the “how” of design [...]

Creating powerful connections with customers means understanding their needs, their goals and their lives. Filene Research Institute and Design Concepts are teaming up to help credit unions gain insights into opportunities to improve member services.

Design Concepts is working directly with credit unions throughout the country to conduct Connecting with Consumer workshops.

Jump Start is an [...]

Design Concepts, Inc., a nationally-recognized innovation consultancy located in Madison, WI, has received the Human Factors and Ergonomics Society’s (HFES) 2009 User Centered Design Award for the design of JohnsonDiversey’s ProSpeed™ floor finish applicator.

The annual award recognizes innovative and user-centered approaches to human factors and industrial design. The award selection is based upon both the [...]

Design Concepts and the University of Wisconsin-Madison Wisconsin School of Business have joined together to develop a new graduate course created to bring design thinking to future business leaders. The course, titled “Design Thinking for Business,” is offered to MBA students at the Wisconsin School of Business Center for Brand and Product Management (CPBM).

Thomas O’Guinn, [...]