Franchino teaches Design Thinking workshop at UW-Madison



In a continued partnership with the University of Wisconsin – School of Business Executive Education, Dave Franchino, president and principal of Design Concepts, recently taught a one-day workshop on Design Thinking and Innovation at the UW-Madison School of Business.

The session focused on the framework and process of innovation and how to make the most of them to ensure unique product designs that are successful in the marketplace. Peppered with real-world examples of inspired innovation, the lecture detailed the various stages of the product development process. From user research to idea generation to concept evaluation – the engaging seminar had participants literally working through each step during an interactive exercise.

Learn more about Design Concepts and our process.