Design Concepts staff member Vivian Lin and Jarod Beukelman presented Design Minds on Decision Making as part of the Wright Design Lecture Series at Monona Terrace in Madison, WI. Below are the articles and broadcasts they referred to throughout their presentation.
We hope you enjoyed this exploration of decision making and how it impacts the products and services we design. We’d love to hear your thoughts on the topic – feel free to add a comment and join in the conversation on decision making!
The Art of Choosing | Sheena Iyengar
The Wisdom of Crowds | James Surowiecki
Blink | Malcolm Gladwell
Expert Political Judgment: How Good Is It? How Can We Know? | P. E. Tetlock 2006
How We Decide | Jonah Lehrer 2009
On the “rapid, unconscious cognition” that underlies first impressions and snap decisions.
Time pressure in risky decision-making: effect on risk defusing | O. Huber & U. Kunz
When Choice is Demotivating | Iyenger and Lepper 2000
The famous “Jam Study.” When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Iyengar, S. S., & Lepper, M. Journal of Personality and Social Psychology, 79, 995-1006. (2000)
The Magical Number Seven, Plus or Minus Two | Miller
Psychological Review, Vol. 101, No. 2, 343-352 (1956)The Magical Number Seven, Plus or Minus TwoSome Limits on Our Capacity for Processing InformationGeorge A. MillerHarvard University
Incidental Haptic Sensations Influence Social Judgments and Decisions | Joshua M. Ackerman, Christopher C. Nocera and John A. Bargh
Science 25, June 2010 ABSTRACT Touch is both the first sense to develop and a critical means of information acquisition and environmental manipulation. Physical touch experiences may create an ontological scaffold for the development of intrapersonal and interpersonal conceptual and metaphorical knowledge, as well as a springboard for the application of this knowledge. In six experiments, holding heavy or light clipboards, solving rough or smooth puzzles, and touching hard or soft objects nonconsciously influenced impressions and decisions formed about unrelated people and situations. Among other effects, heavy objects made job candidates appear more important, rough objects made social interactions appear more difficult, and hard objects increased rigidity in negotiations. Basic tactile sensations are thus shown to influence higher social cognitive processing in dimension-specific and metaphor-specific ways.
Science Friday Archives: The Science of Decision-Making
MP3: overview of the science of decision making (2009).
Science Friday Archives: Looking Inside the Human Brain
MP3: fMRI studies of brain activity during decision making.
Science Friday Archives: A Soft Life, With Rough Spots
MP3: interview with John Bargh on priming effects.
Science Friday Archives: Wash Your Hands of That Decision
MP3: interview with Spike Lee on the effects of hand washing on choice justification behavior.
The science behind making decisions | PRI.ORG
MP3 file: interview with Jonah Lehrer, author of “How We Decide.”
Dan Ariely on our buggy moral code | Video on TED.com
TED video revealing bugs in our moral code that can lead to irrational decision-making behaviors.
Tom Wujec on 3 ways the brain creates meaning | Video on TED.com
TED video on the need for visual, interactive, and persistent communication methods for problem solving. It’s useful to think about how these principles can be applied to decision making.
Dan Ariely asks, Are we in control of our own decisions? | Video on TED.com
TED Video on irrational behavior.
Dan Gilbert on our mistaken expectations | Video on TED.com
TED video on why it can be hard for us to make rational decisions, focusing on our poor statistical intuitions.
Nudge blog • Improving Decisions About Health, Wealth, and Happiness
Blog offshoot of Thaler and Sunstein’s “Nudge.”
Priming The Customer | Neuromarketing
References Gladwell’s “Blink.” More generally, an interesting blog that pulls together latest findings from brain science and marketing.