Pepsi or Coke? Mac or PC? Paper or plastic? We all make decisions every day. For our design teams, understanding how and why we make the choices we do can turn good ideas into remarkable products and services.

Design Concepts staff members Jarold Beukelman and Vivian Lin will be sharing their insights into decision making in the first presentation of the 2011-2012 Wright Design Series, Thursday, September 15, 7:00 pm at Monona Terrace Convention Center in Madison, WI. The event is free and open to the public.

Design Minds on Decision Making takes a closer look at the science and the behaviors of decision making. Jarod and Vivian show how an understanding of decision making is used to create products and services that people truly want and need. Their presentation reveals the many ways designers use this information to create new products and services that change the way people work, live and play.

To learn more about the series, visit the Monona Terrace Wright Design Series Web site.