Design Concepts welcomes Eva Lutz as San Francisco General Manager



Design Concepts, Inc., an award-winning innovation and product design consultancy, is pleased to welcome Eva Lutz to our team as General Manager of our San Francisco office.

Before joining Design Concepts, Lutz was design principal and co-founder of InnoG, an innovation consultancy specializing in design research and strategy, innovation, concept development and product design. She also was a founding partner and principal at 3D Divas, a product design and research firm that has designed and developed more than 300 products for clients in multiple industries. She began her career at Hasbro, where she held several roles over a 12-year engagement that included developing the Littlest Pet Shop product line and managing a Star Wars toy design team.

“Eva is an experienced industrial designer who has worked in multiple industries from toy design and CPG to automotive and food development,” said Dave Franchino, President of Design Concepts. “Her broad skill set and experience enable engagement throughout the innovation and development cycle from user insights and new technology application to new product and commercial communication concepts. Her impressive technical skills and management experience will help us further grow our San Francisco office and better serve our West Coast clients.”

Lutz holds a Master’s degree in Industrial and Product Design from the University of Cincinnati, where she also earned a Bachelor’s degree in Industrial Design.