Design Concepts welcomes Amrish Chourasia



Design Concepts, Inc., an award-winning innovation and product design consultancy with offices in San Francisco and Madison, Wis., is pleased to welcome human factors engineer Amrish Chourasia to our Human Factors team.

Chourasia has worked most recently as an assistant scientist and project manager at the Trace Research Center in Madison. In addition, he has held various positions with the University of Wisconsin-Madison including research assistant, associate lecturer and postdoctoral research associate. He earned a Ph.D. in biomedical engineering and master’s degrees in industrial and biomedical engineering at UW-Madison.

“We’re very excited to have Amrish join our team,” said Craig Conner, Design Concepts Director of Human Factors. “He’s a seasoned researcher and his design insights will help ensure that our clients’ products better match the needs, capabilities and limitations of the people who use them.”