On April 18th, Dave Franchino, president and principal of Design Concepts, joined colleagues to share his insights on new product development at a University of Wisconsin-Madison Wisconsin Business School Executive Education course entitled, “Beyond the Eureka Myth!” Franchino joined UW-Madison Executive Education program faculty member Linda Gorschels, Cory Boettcher of New Page Corporation and Brad [...]

Our projects continue as we move to South America and Asia to gain valuable contextual research and indepth knowledge of user experiences. Cory Boudreau, senior industrial designer + studio lead, and Corin Ludwig, design researcher, began in Madison, traveled to Sao Paolo, Brazil then directly to Shanghai, China before returning to Madison – nearly 24,000 [...]

On Thursday, April 5th, we were pleased to welcome to Design Concepts Professor Louis Nzegwu, faculty member of UW-Platteville and executive director of the University’s International Business Resource Center, and 26 business executives from Nigeria. The group visited Design Concepts to learn more about product and service design and design thinking. Dave Franchino, president and [...]

Linda Gorschels, faculty member of the University of Wisconsin-Madison Wisconsin School of Business Executive Education program, interviewed Dave Franchino for an article in her newest book, Business Model Renewal: How to Grow and Prosper by Defying Best Practices and Reinventing Your Strategy. This concise guide looks at business model transformation as a catalyst for growth [...]

Ami Verhalen, Design Concepts’ vice president of design and principal, was selected as a judge for the International Housewares Association’s (IHA) first annual IHA Innovation Awards. The judging took place March 9, 2012 in advance of the International Home + Housewares Show held at McCormick Place, Chicago, IL. More than 400 products were entered into [...]