More sudden acceleration phantoms for Toyota.  Sigh.
At this point the sharks are circling in the water and an ambulance chaser mentality has arisen.  With $39 billion of cash on hand Toyota is going to be in the sights of every lawyer on the planet.  I guess Toyota deserves it but I suspect it’s soon going [...]

Design Concepts, Inc., a nationally-recognized innovation consultancy located in Madison, WI, has received the Human Factors and Ergonomics Society’s (HFES) 2009 User Centered Design Award for the design of JohnsonDiversey’s ProSpeed™ floor finish applicator.
The annual award recognizes innovative and user-centered approaches to human factors and industrial design. The award selection is based upon both the [...]

Design Concepts and the University of Wisconsin-Madison Wisconsin School of Business have joined together to develop a new graduate course created to bring design thinking to future business leaders. The course, titled “Design Thinking for Business,” is offered to MBA students at the Wisconsin School of Business Center for Brand and Product Management (CPBM).

Thomas O’Guinn, [...]

On November 12, 2009, Design Concepts staff were proud to host the area’s first Designers Accord Town Hall Meeting and begin the discussion on ways to actively encourage sustainability within the design community.

The Designers Accord is a global coalition of designers, educators and business leaders working together to create a positive environmental and social impact. [...]

FOR IMMEDIATE RELEASE
October 21, 2009
Contact: Sandy Rodgers, marketing manager
Ph.: 800-344-2623
Design Concepts, Inc. Honored as 2009 User Centered Design Award Winner

MADISON, WISCONSIN – Design Concepts, Inc., a nationally-recognized innovation consultancy located in Madison, WI, has received the Human Factors and Ergonomics Society’s (HFES) 2009 User Centered Design Award for the design of JohnsonDiversey’s ProSpeed™ floor [...]