What consumer trends can be gleaned from Superbowl ads?
What better way to peek into the psyche of our economy than by an audit of TV advertising, and what better time to do that audit than during the Superbowl?
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Design for the one percent
Technology gets cheaper over time. But in my opinion Google’s acquisition is fuel on a fire that will encourage a hardware development gold rush.
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What can the Chevy Malibu’s flop teach us about designing for customers?
With escalating expectations for the perfect experience, it seems that companies are splitting between two strategies: fast and flexible versus deep immersion.
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Authenticity of experience: Technology vs. perception
I think playback technique crosses a line by weakening the connection between the engine that’s under the hood and the sounds we hear when we drive it.
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What lies beyond: The slow evolution of the concept car
Everything from pre-production and prototype vehicles, to truly imaginative forays into the future, wore the badge “concept car.”
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