Design Concepts wins GOOD DESIGN Award for its work on Pelvalon's Eclipse System

Oh, for the love of Montagne Jeunesse!

May 26, 2011

I snagged this monstrosity from one of our designers who was referencing it on a recent project – If ever there were a package in desperate search of a “Horrible Graphic Design” contest… well this is it.

Starting with the use of no less than a dozen fonts – several of which are illegible - is only the first insult. The generally crummy choice of contrasting colors, weird background gradient and beginner’s Photoshop halo effect around the model layer on additional and profound pain. The text density is positively excruciating and the multiple language execution??? Quelle dommage! And finally, there’s the photograph itself. Simply freakishly spooky . From the cake frosting mud pack to the shocking ruby red lips to that odd, smug tilt of the head. And what in the hell is going on with the stuff piled on her eyes??? What exactly is that? Rocks? Meal loaf? Decomposing mouse remains? Dog feces?

All I know is that for my money that’s one seriously ugly packaging job. For crying out loud people!

Ok... I know. I get it. Or rather they get it and I don’t. I know this is a big, smart company selling bazillions of these things at major retail establishments. I’m sure this is package design is really their “thing” and I simply lack … oh I don’t know.. the intellect? - design sensitivity? - sense of irony? – whatever- necessary to fully appreciate their genius. All I know is that for my money that’s one seriously ugly packaging job. For crying out loud people!

Sometimes I think we’re regressing as a species.