Design Concepts wins GOOD DESIGN Award for its work on Pelvalon's Eclipse System

If he builds it, BP will come

June 14, 2010

While executives and elected officials scramble to contain the BP oil spill, answers are coming from Hollywood. Actor Kevin Costner has recently emerged as the most likely entrepreneur/innovator to offer a workable interim solution. Yes, that Kevin Costner.

Innovation really does occur in unlikely places.

Turns out, in addition to his ability to dance with wolves, Costner has the skill of developing shelved product designs. Nearly two decades ago, he purchased technology from the Dept. of Energy and developed a commercially viable centrifugal solution. And, on the heels of stuffing golf balls down the well and attempting to clog the situation with a unique hair salon approach, BP is giving Costner’s product a working chance.

See for yourself as Anderson Cooper interviews Costner on CNN's AC360.

Turns out, in addition to his ability to dance with wolves, Costner has the skill of developing shelved product designs.

And suddenly the world makes sense to me – who better to solve the most challenging problems of our time than celebrities? In the coming months, watch for Betty White to address the Middle East crisis and Oprah Winfrey to single-handedly relieve the European debt. She can do that. She’s Oprah.

But to really understand the complexities of the situation, we’ll have to wait for the movie. I have a pretty good idea who will star in it.