Design Concepts wins GOOD DESIGN Award for its work on Pelvalon's Eclipse System

Engineers as evangelists for user-centered product design research

September 12, 2013

Early this week I participated in the first annual Medical Device Product Development and Management Conference put on by Q1 Productions in Chicago. While I was looking forward to the conference based on the agenda and list of distinguished presenters, I couldn't help but feel some trepidation given a busy work week and concerns for using my time wisely. Fortunately any fears quickly gave way to excitement and anticipation as the presentations started. I found the presentations to be pertinent, informative, and engaging right from the start.

While all of the presenters and panel discussions provided great insights into their respective domain expertise, my favorites focused on disruptive innovation and the role of observational research in capturing the Voice of the Customer for need finding.

The methodologies were nothing new to me as they align very well with Design Concepts’ approach to innovation. It was great to see the benefit of the approaches being recognized by large, sophisticated organizations that can sometimes be criticized for antiquated product development processes.

It was great to see the benefit of the approaches being recognized by large, sophisticated organizations.

I found it even more exciting to see that it was the engineers and technical community that were the evangelists providing case studies for these user-focused development approaches.