Design Concepts wins GOOD DESIGN Award for its work on Pelvalon's Eclipse System

An epic experiment: How to beat the brainstorm grind

February 18, 2014

Last Thursday evening, a small group of multi-disciplinary design thinkers were submitted to an experiment of epic proportions. They were shuttled to a secret offsite location and bribed with beverages in exchange for their ideas.

I coin this process BEERstorming!!!

The team 'BEERstorming'… of course, any alcohol consumption was an option, but 'SodaStorming' doesn’t have the same ring.

I think there are plenty of opportunities to make brainstorming feel more like an EVENT rather than WORK.

In all seriousness, last week a team of designers brainstormed ideas for an internal project at the Next Door Brewery and it turned out to be a really fun experience. We chose Next Door Brewery because it has a great quiet-ish space with a big table that can sit around 8-12 people.

Because the team is working on a “free-time” project (after hours, no clients in sight), keeping team members involved over months of ideation can be a very challenging grind, especially finding time for everyone to meet (considering our crazy client focused schedules). The BEERstorming session proved to be really valuable for our team, the change of venue to a more casual (outside of work) environment really served to inject a new level of energy into our ideation.

So what am I trying to get at? I think there are plenty of opportunities to make brainstorming feel more like an EVENT rather than WORK. Now I’m not suggesting every brainstorm be held at a bar (cause how would you explain that to clients?), but a change of scenery is always nice and more importantly, inspiring for us.