Process

Design Concepts' innovation teams use a proven development process to lead each project. Our teams, led by project managers with a wide breadth of experience, work with clients to understand challenges, provide options and inform their final decisions.

Phase - Strategy: Discover, Envision, Advise
Identifying opportunities by assessing competitive landscapes, technologies, trends and user needs within the context of business competencies and goals. Shaping and articulating tangible and actionable product strategies.

Phase - Conceptual Design: Navigate, Create, Refine
Translating strategy into a compelling conceptual vision. Using prototyping and storytelling to shape concepts and test ideas. Uncovering and clarifying user needs.

Phase - Engineering: Develop, Prototype, Verify
Translating concepts into reality. Detailing of systems, components and processes. Iterative prototyping for thorough testing, refinement and reduction of risk.

Phase - Transfer: Document, Communicate, Assist
Planning and executing the smooth transition into the marketplace. Tailoring the design to suppliers’ capabilities. Transferring documentation and evaluating, monitoring and troubleshooting, as needed.