Our research uncovers what people do, need and want and reveals people's perceptions and expectations.
Our process goes beyond the scope of traditional research. We use qualitative, quantitative and contextual research to "get smart" about our client's company, people, places and the world. Using a toolbox of resources and techniques of design thinking, we illuminate the most important aspects of the users’ experience.
Our approach centers on ethnographic research and takes staff out into the field to learn about the connection between people, products and their experiences. Our teams go into homes, medical facilities, laboratories, shopping malls – where ever the project takes us – to listen and to observe the user.
An in-depth understanding of the user makes certain innovation meets needs and addresses opportunity areas while gaining an essential competitive business edge.