Products need to work well and meet the needs of real people. Human factors matches the mental and physical capabilities of users with great product ideas. The human factors team brings together product concepts and solutions for the real world – solutions that make products safer, more comfortable and more intuitive to use. Human Factors infuses an understanding of anatomy, physiology, biomechanics and cognitive psychology into the development process to create products with respect for the people who use them.
Better products. Increased loyalty. Stronger brands.