Press Releases

MADISON, WISCONSIN – Design Concepts, Inc., an award-winning innovation and design consultancy headquartered in Madison, WI, has expanded the firm’s ability to respond to clients’ product and service design needs with the addition of Seng Weiland to the business development unit. Weiland joins Design Concepts as a strategic account manager for Wisconsin and the Midwestern region.

Within her role at Design Concepts, Seng will share the firm’s process and wide range of capabilities with industry leaders in medical, consumer and commercial industries located in Wisconsin and throughout the area.

Seng brings to the firm more than a decade of experience in client management in human resources consulting, digital marketing and online media industries. Prior to joining Design Concepts, Weiland worked with Integrated Marketing Think Tank, Tarsus Group and Drake Beam Morin. She has a Master of Arts degree in organizational leadership from DePaul University and a Bachelor of Arts degree in advertising and public relations from the University of Wisconsin – Madison.

Rainer Schnabel, director of product development at Design Concepts, shares, “We are very pleased to welcome Seng to the firm. Seng brings a wonderful background of experience in account management and will extend our tradition of outstanding customer service to our growing list of clients.”

About Design Concepts: Design Concepts, Inc. is an innovation and design consultancy with more than 45 years of experience providing product and service expertise spanning strategy, research, design, human factors, engineering and prototyping. www.design-concepts.com

Design Concepts’ staff members Stefanie Norvaisas, principal and director of strategy & research, and Lucas McCann, senior design strategist, will lead the workshop “More Meaningful Mapping: The How and Why of Diagramming Experiences,” at the 2011 Ethnographic Praxis in Industry Conference (EPIC), Boulder CO, September 20, 2011.

The theme of EPIC 2011 is “Evolution/Revolution: Change and Ethnographic Work.”
The three-day conference will feature presentations, workshops and numerous collaborative opportunities. The conference brings together strategists and researchers from around the world to discuss the theory and practice of ethnography in industry.

Within their workshop, “More Meaningful Mapping,” Norvaisas and McCann will explore visual mapping tools that aid ethnographic researchers in understanding people and processes. The hands-on workshop challenges participants to view maps as more than descriptive tools and utilize experience maps as catalysts to create strategies and facilitate decisions. Maps of journeys, processes, and ecologies will be explored. Through concrete examples and rapid-fire team challenges, workshop attendees will learn why, when and how of experience mapping.

Design Concepts, Inc., a nationally-recognized innovation and design consultancy headquartered in Madison, WI, has increased its ability to share award-winning product development solutions with the addition of Rick Stein to the firm’s business development unit. Rick joins Design Concepts as a strategic account manager for the Minneapolis and St. Paul, MN area.

Rick brings to Design Concepts an extensive background in business development and account management with a specialization in medical device design. Within his role at Design Concepts, Rick utilizes his in-depth knowledge of the industry to tailor the firm’s methodology and services to meet the needs of industry leaders in the Twin Cities and elsewhere.

Stein’s passion for healthcare and medical device development has been the focus of his career. Prior to joining Design Concepts, he was Vice President of Business Development at Devicix, in Minneapolis, MN. His work experience includes not only developing strategic business associations with leading device manufacturers but committing to the future of the field by volunteering at the University of Minnesota and at LifeScience Alley.

Jim Womble, director of business development and principal of Design Concepts, explains, “We are thrilled to welcome Rick to Design Concepts. We’re very pleased to be able to offer Rick’s experience and insights to our clients in the Twin Cities.”

About Design Concepts: Design Concepts, Inc. is an innovation and design consultancy with more than 44 years of experience providing product and service expertise spanning strategy, research, design, human factors, engineering and prototyping. www.design-concepts.com

FOR IMMEDIATE RELEASE
June 30, 2010
Contact: Sandy Rodgers, marketing manager
Ph.: 800-344-2623

MADISON, WISCONSIN – Design Concepts, Inc., a nationally-recognized innovation consultancy located in Madison, WI, has expanded its human factors expertise with the addition to the staff of Curt Irwin, Ph.D., human factors engineer.

FOR IMMEDIATE RELEASE
October 21, 2009
Contact: Sandy Rodgers, marketing manager
Ph.: 800-344-2623

Design Concepts, Inc. Honored as 2009 User Centered Design Award Winner

MADISON, WISCONSIN – Design Concepts, Inc., a nationally-recognized innovation consultancy located in Madison, WI, has received the Human Factors and Ergonomics Society’s (HFES) 2009 User Centered Design Award for the design of JohnsonDiversey’s ProSpeed™ floor finish applicator.