All Awards

SERENA WINS AUSTRALIAN OPEN WITH NEW nCODE RACKET
Wilson Tennis Racket designed by Design Concepts used to win 2005 Australian Open

[CHICAGO]- Serena Williams captured her seventh Grand Slam using the new Wilson n3 nCode racket, which she switched to just before playing in the Australian Open. The final round was not only a showdown between Williams and Lindsay Davenport but also a showcase of nCode “potential unlocked” as both players converted to new Wilson nCode rackets, Davenport using the new nTour racket that Wilson just launched.

The following is an EXCERPT from the September 2004 Issue of Tennis Magazine:

How It Tested: Today’s racquets are made of billions of woven graphite fibers that have microscopic spaces between them.  In the n5, Wilson fills these gaps with silicone oxide crystals, claiming this process increases the frame’s stability and power as well as ensuring that the racquet will play better, longer.

DESIGN CONCEPTS AND WILSON SPORTING GOODS SERVE UP A WINNER
Wilson nCode Racket designed by Design Concepts, Inc. wins BusinessWeek/IDSA Award

nCode racket wins 2005 IDEA award

Madison, WI (June 24,2005) – Design Concepts, Inc., a leading source for innovation in product design, and Wilson Sporting Goods today have been recognized with a Bronze 2005 Industrial Design Excellence Award (IDEA) for Wilson’s newest tennis rackets. Co-sponsored by the Industrial Designers Society of America and BusinessWeek, the prestigious international design competition is “a celebration of the best and hottest product designs of the year.” and is “dedicated to fostering business and the public’s understanding of the importance of industrial design excellence to the quality of life and the economy”.

Bretford Wins Best of NeoCon® 2003 Gold
Design Concepts Inc. Collaborates with Bretford to Win Best of NeoCon Gold Award 2003 for Liquid Power & Data

MADISON, Wis. (June 16, 2003) – Design Concepts Inc., a Madison-based product design firm, teamed up with Bretford, a Chicago-based education and contract furniture company, to develop a proprietary power and data system to enhance the manufacturer’s Liquid Workspace. The resulting Liquid Power & Data System was recently awarded a Best of NeoCon Gold Award at NeoCon 2003 in the Furniture Systems: New Enhancements category.

Product Development Support from Design Concepts Inc. Helps Spacesaver Earn “Best of NeoCon” Gold Award.
Spacesaver’s New Designer Series Mobile Storage Systems Also Earn Approval from Architects and Interior Designers

(Madison, Wis.) – Design Concepts, Inc., a leading provider of outsourced product development services for manufacturers, today announced that the contributions from its team to a new product series for Spacesaver Corporation helped to capture the 2002 “Best of NeoCon” Gold Award at the recent NeoCon® World’s Trade Fair held in Chicago June 10-12 at Chicago’s Merchandise Mart.