Van Gogh Museum reflects intersections of art, science and storytelling
6.17.2013
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A week ago I had the privilege of speaking at the Van Gogh Museum in Amsterdam to a large group of multinational scientists from laboratories all over the world on behalf of our client Abbott Diagnostics. Yes, you heard that right.  I was talking with scientists at an art museum. As a designer, there are [...]

Design Concepts employees enjoy cookout, climbing wall
6.14.2013
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We had beautiful weather today for our first Design Concepts Friday cookout of the summer. Many employees took part in the lunchtime cookout to eat some good food, relax with co-workers and even take a turn on a 28-foot high climbing wall. The administrative team organized the cookout, providing about 50 brats, 50 burgers, fruit [...]

What can the Chevy Malibu’s flop teach us about designing for customers?
6.7.2013
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We’ve certainly come a long way since Henry Ford famously stated his customers could have any color they wanted so long as it was black.  Some of you may have noticed that GM recently announced it was retooling the Chevy Malibu only a year after its introduction — due to a poor reception in the [...]

Design Concepts employees participate in Bike to Work Week
5.17.2013
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Design Concepts has an avid bike to work culture, and many employees took advantage of the beautiful weather this week by participating in fun events around the Madison area as part of National Bike to Work Week. Rainer Schnabel, director of new product development and principal, and Jesse Darley, director of mechanical engineering, were among [...]

University of Delaware visit offers unique look at ‘design action’
4.30.2013
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I spent the early part of this week at the University of Delaware, where I was invited to visit the campus and speak on a panel on social innovation and design. My fellow panelists included Colleen Macklin, associate professor in the Department of Communication Design and Technology at Parsons The New School for Design in [...]

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