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Scott Biba, senior mechanical engineer at Design Concepts, will speak at AIGA Wisconsin, Thursday, April 14, 2011. Biba, a member of Design Concepts’ internal Green Team, will talk about the company’s sustainability initiatives and its participation in the Designers Accord.

Also speaking at AIGA Wisconsin (formerly the American Institute of Graphic Arts) will be Eric Benson, Assistant Professor at the University of Illinois, founder of Re-Nourish.com. In addition, a representative from Mohawk Papers will also speak sharing information about AIGA’s initiative, LivingPrinciples.org.

Thursday, April 14, 2011
6:00 pm – 9:00 pm
The Brink Lounge
701 E Washington Ave, Suite 105
Madison, WI 53703

Learn more about the AIGA event and register for the evening.

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We’re fortunate to have the opportunity for inhouse training sessions on tools and techniques that improve our work. The most recent Lunch & Learn opportunity was led by Dave Franchino, Design Concept’s president and principal, and explored the use of conjoint analysis as a powerufl research tool.

To help us discover what conjoint analysis can achieve, staff participated in a survey prior to the Lunch & Learn asking for our preferences on a common home appliance – the blender. Our answers provided the consumer data for the presentation, as 4 teams were challenged to select the blender features that would gain the most market share and the most profitabilty.

Watch and enjoy. Feel free to comment, ask a question or share your thoughts. We’re always eager to talk more about the techniques and tools in our toolbox.

Bring together inspired creatives, a bragging-rights contest, six video cameras and 52 employees and you have the makings of the 2010 Holiday Video Challenge.

The rules were simple: Pick a movie genre. Assemble your team. Grab a camera. And create a video that showcases Design Concepts. And keep it short.

On October 14 and 28, 2010, Design Concepts’ principals Stefanie Norvaisas, director of strategy & research, and Ami Verhalen, director of industrial design, led a Product Development and Management Association webinar series exploring the power of design thinking.

Design Concepts’ principals Stefanie Norvaisas, director of strategy & research, and Ami Verhalen, director of industrial design, lead a PDMA webinar series to introduce design thinking – an approach to innovation that is changing business as usual.