Author Archive

Dave Franchino, president and principal of Design Concepts, will share his insights on adding customer value through innovation at the University of Wisconsin-Madison Wisconsin Business School Executive Education course Creating a Culture of Innovation. Franchino joins Brad Rogers and Linda Gorschels in presenting the 3-day class held November 29 – December 1, 2011. Franchino will lead the second day of the course, “Innovate Customer Value,” and explore innovative product sensing as well as product and service development.

The course, geared toward product developers, market researchers and strategiests, is an opportunity to gain insights into positioning an organization for change, exploring ways to apply innovation strategies to product development and as a means to increase customer value.

Creating a Culture of Innovation
Adapt to changing realities in order to thrive

Day 1: Awaken Your Personal Creative and Leadership Potential
Day 2: Innovate Customer Value
Day 3: Build and Sustain an Organizational Culture of Innovation

Learn more about the course by visiting the University of Wisconsin-Madison Wisconsin Business School Executive Education Web site

Dan Bullis, Design Concepts’ principal and director of prototype development was an invited speaker at the Univeristy of Wisconsin – Madison, Wisconsin School of Business Executive Education course exploring new product development. The two-day course held 11/15 – 11/17 at the UW-Madison Fluno Center was developed and led by Linda Gorchels and attended by 28 industry leaders responsible for the development of new products.

Bullis spoke on the value prototypes can bring to product development efforts all throughout the interative design process. In particular, Dan shared his perspective, developed over a 30-year career in product design, on the value of proof-of-principle models, form studies and user experience models as key tools in exploring and developing a concept.

Those enrolled in the course shared their own professional expriences giving new concepts shape through the use of prototyping.

For more information on the course, visit the Wisconsin School of Business Executive Education Web site.

Dave Franchino will be among the panelists at the Wisconsin Institutes of Discovery (WID) Gilson Bootstrapping event, “Prototyping: Rapid, Local and Targeted Manufacturing,” Tuesday, November 8th, 2011. Franchino will join Tye Gibb, Advanced Fabrication Lab at the Morgridge Institute for Research, Farshid Feyzi, UW-Madison Physical Sciences Lab and panel moderator Joe Kremer, CEO of PowerDesigners LLC. Together, they’ll explore new technologies and business practices advancing small-scale prototype development and it’s impact on innovation.

Wisconsin Institutes of Discovery
Gilson Bootstrapping Event
Tuesday, Nov 08 | 5:00 p.m.
Prototyping: Rapid, Local and Targeted Manufacturing

The event is free and open to the public, but registration is requried.

Learn more about the The Wisconsin Institutes of Discovery and the Gilson Series.

The American Institute of Architects (AIA) Southwest Wisconsin Chapter hosts The Wright Design Series: My Favorite Things PechaKucha, November 10, 2011. The evening features ten designers including Dave Franchino, president and principal of Design Concepts.

Stefanie Norvaisas, principal and director of strategy and research at Design Concepts, will present, “Design Thinking for Business,” at a private reception hosted by Johnson Bank, October 25th at the Madison Museum of Contemporary Art. The invitation-only event brings together business leaders from diverse fields who share a common passion for innovation. The evening is an opportunity for key leaders to learn more about changing business as usual. As the featured guest speaker, Norvaisas will share her experience using the tools, methods and processes of design thinking to develop innovative business solutions.