User Experience Design Manager

Ken Soliva

Present
I design digital products that aim to delight users, balance the realities of a constantly evolving digital landscape, and, ultimately, advance the strategic initiatives of our clients.

Past

Trek Bicycle
I established and managed the design team responsible for Trek websites, web applications, mobile apps and digital device interfaces.

University of Wisconsin-Madison
BS, Interarts and Technology

Passion
My passion is simplicity. I love that moment in the design process when everything extraneous has been removed and everything remaining has a clear purpose, be it form or function.

Play
Art, design, family, food, music, soccer, travel, typography, video games and web technologies

What is your first memory of design thinking?
My first grade teacher was an advocate for having computers in the classroom. I remember using an Apple II and tinkering with the Logo programming language. Through trial and error, that little turtle and I overcame many design challenges.