President & Principal

Dave Franchino

Dave has more than 25 years of product development experience as a corporate practitioner, academic and leader of a product development and strategic innovation firm. He was a Project Manager and Lead Engineer on the team that designed the first line of Saturn automobiles for General Motors. He worked at IDEO as a Product Development Engineer. He has also been a small business owner, an entrepreneur and a consultant.

Dave coaches and mentors his clients on developing and sustaining innovative cultures and creating world-class design solutions with true business impact.

Dave holds a master’s degree in mechanical engineering–manufacturing systems engineering from Stanford University with a focus on integrated design, manufacturing and marketing. He was first in his graduating class. He holds a bachelor’s degree in mechanical engineering from the University of Wisconsin-Madison.

A frequent lecturer on the topics of product design and design thinking, Dave has spoken at Stanford University, the University of Wisconsin-Madison, the Product Development Management Association, the American Marketing Association and many other educational institutions and conferences.