Archive for 2010

Design Concepts and PDMA Webcast Series
10.6.2010
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Design Concepts’ principals Stefanie Norvaisas, director of strategy & research, and Ami Verhalen, director of industrial design, lead a PDMA webinar series to introduce design thinking – an approach to innovation that is changing business as usual.

Do and Jutsu of Strategic Ethnography
9.10.2010

Lucas McCann, Design Concepts’ senior design strategist, was selected to present the paper “The Dō and Jutsu of Strategic Ethnography: Balancing the Way and the Art of Understanding,” at the 2010 Ethnographic Praxis in Industry Conference (EPIC), Tokyo, Japan, September 1, 2010.

Lessons in Decision Making
8.31.2010

decision making team project

Design Concepts’ interns in industrial design, research and graphic design, concluded their summer internships with an in-depth presentation on the behavior and psychology surrounding decision making. Combining a presentation, question and answer session, information mapping, and fascinating videos made this a dynamic and entertaining learning experience.

European Design Reconnaissance: Part 1
8.31.2010
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Signage and wayfinding…

This one is in Luxembourg. A tile marking childrens path to school.

Way finding in Zurich airport. Nice use of a large blank space.

Iconography: happy times for recycling, unhappy times too.

Handwritten welcome at point of entry.

How to dry your head.

The Matterhorn is ready to eat.

Interlaken: south of river Aare. Interlaken is Swiss-German for

The only mosquito I have ever admired.

McCann at EPIC 2010
8.20.2010
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Lucas McCann, senior design strategist at Design Concepts, has been selected to present at the 2010 Ethnographic Praxis in Industry Conference (EPIC), Tokyo, Japan, September 1, 2010.

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